There are all sorts of innovation—disruptive, sustaining and even social. Disruptive innovation disrupts the mindset and behaviors of consumers in the marketplace, creating new value propositions and new customers. The personal computer was one such innovation—allowing consumers to store and disseminate information; communicate and collaborate, among other tasks. Sustaining innovation allows us to enhance already existing products or services. The computer chip is an example; its performance increases exponentially with every generation. It is not going away, it will simply evolve in tandem with our computing needs—allowing us to do things better, smarter and faster.
Social innovation takes what is old or new and adapts it to solve a societal problem. An example is crowdfunding—matching the money to the mission.
The common denominator throughout is the “big idea” –it is the engine that drives innovation. However, it wouldn’t exist without individual creativity, organizational infrastructure, financial resources, corporate culture and other critical factors.
What role can psychologists play in evaluating the people, processes and policies that enable creativity? How can psychologists help organizations recognize critical factors that aid in promoting innovative outcomes in products, services or behavioral changes? Join us as we attempt to answer these questions and more.
On January 1st, 2018 the Union’s largest state, home to about 12 % (just over 39.5 million) of Americans, legalized recreational marijuana for adult consumption. California’s passage of Proposition 64 reforms add crucial energy towards
One of the foremost contemporary social thinkers, Zygmunt Bauman, once wrote that “questioning the ostensibly unquestionable premises of our way of life is arguably the most urgent of services we owe our fellow humans