Big Data— the collection and analysis of quantitative and qualitative research— is ubiquitous. In today’s world, it is the driver that uncovers trends, patterns and linkages leading to enormous insights. These insights are often the catalysts behind intelligent decision-making. Everything from corporate branding, credit risk and customer experience to cyber threats, global warming and the spread of infectious diseases can be captured by Big Data. Still the more we have, the less we know.
While physicists, mathematicians, computer scientists and others contribute to our understanding of Big Data, psychologists and behavioral scientists have yet to fully apply their understanding of cognitive and behavioral dynamics. Behind the data sets are human emotions and not just statistics. Consequently, there are stories to be explored and told.
Psychology21C believes that Big Data has the potential to aid humanity in solving critical healthcare, environmental and other global issues, as well as strategic business issues. How can psychologists help organizations extract the information they need? How can they ensure that algorithms measuring performance do not obscure the human component? Join us as we attempt to answer these questions and share of findings.
On January 1st, 2018 the Union’s largest state, home to about 12 % (just over 39.5 million) of Americans, legalized recreational marijuana for adult consumption. California’s passage of Proposition 64 reforms add crucial energy towards
One of the foremost contemporary social thinkers, Zygmunt Bauman, once wrote that “questioning the ostensibly unquestionable premises of our way of life is arguably the most urgent of services we owe our fellow humans
Big data accumulate in diverse areas of global activity. They are found in medical and environmental sciences, marketing, social media, finance and economics — practically in any area you can think of. As you